TRANSNATIONAL MARKETING JOURNAL
www.transnationalmarket.com
ISSN: 2041-4684
Volume 5, No 1, May 2017 e-ISSN: 2041-4692
Editorial
Ibrahim Sirkeci
Development of Customer-Orientation, Brand-Orientation and Business Performance within the First Ten Years of the Firm
Katharina Buttenberg
Transnational Consumers of Turkish Television Drama Series
Deniz …zalpman
Language Preferences of Foreign Consumers in High and Low Involvement Service Encounters
David A. English
Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation PDF Open Access
Soumi Paul, Paola Peretti, Saroj Kumar Datta