Transnational Marketing Journal, Vol. 5, No.2, October 2017

Transnational Marketing Journal, Vol. 5, No.2, October 2017

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TRANSNATIONAL MARKETING JOURNAL - ISSN: 2041-4684 Volume 5, No 2, October 2017 e-ISSN: 2041-4692

Editorial - Ibrahim Sirkeci
Discovering the Interpersonal Relationship between Luxury Perfume Brands and Consumers - Varsha Jain, Chakshu Bhandari, Ganesh B.E.
Portuguese Sardines - from the ritual to the brand - Cec’lia Avelino Barbosa
The impact of dynamic capabilities on firm perceived marketing performance of small and medium sized enterprises - BŸlent Akkaya, Akif Tabak