Editorial
Ibrahim Sirkeci
Falafel and Shwarma: Israeli Food in Mexico
Paulette K. Schuster
CASE STUDY: Regional Cultural Differences Within and Across Four Western European Countries
Nadine Waehning, Ibrahim Sirkeci, Stephan Dahl, Sinan Zeyneloglu
Got To Get You Into My Life: A qualitative investigation of opt-in text marketing
Beth W. Ghiloni
Book review: Pricing the Final Frontier by G. Rekettye and J. Liu