Transnational Marketing Journal Volume 6 no 2.
Editorial
Evin� Do_an
Understanding determinants of illegal e-book downloading behaviour in the UK and Germany
Oliver Jonas and Ibrahim Sirkeci
The Dilemma of Place Branding: Transitory mega-events vs. sustainable image-building
Evin� Do_an
CASE STUDY: Behind Hummus Wars: The Role of the Food in National Identity in the Middle East
…zge ‚opuro_lu
Diaspora Marketing Revisited: The nexus of entrepreneurs and consumers
Ibrahim Sirkeci and Fatma Zeren