Vol. 10 No. 1 (2022): Special Issue: Post-COVID Marketing Challenges
Edited by Katia Iankova and Pedro Longart
Editorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances
Dr Katia Iankova, Dr Pedro Longart
1-3
PDF
Special Issue Articles
Branding Al Ain as a tourist destination
Pedro Longart, Katia Iankova
5-25
PDF
Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM
Areej Algumzi
27-38
Innovative crisis-response through best human resources practices during COVID-19
Bharti Pandya, Bistra Boukareva
39-60
Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 pandemic
Amaliyah Amaliyah, Aminatus Zakhra
61-70
The shifting trend in online buyer's behaviour under the impact of COVID-19 pandemic in Vietnam
Ha Thu Nguyen, Thuy Dam Luong Hoang, Huy Khanh Nguyen
71-86
Social media usage in higher education: Role in marketing and communication during COVID-19
Abhishek Shukla, Kamini Bhasin
87-101
Slave to sachet economy: Socio-cultural insights
Hernani Manalo, Ma. Riza Manalo
103-118
Revenue management during the COVIDization of the economy
Radko Radev, Veselina Yankova
119-138
Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour
V.S. Damodharan, K.A. Asraar Ahmed
139-153
A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam
Quang Van Ngo, Dr Ha Thu Thi Vu
155-170
Antecedents of QR code acceptance during Covid-19: Towards sustainability
V.S. Damodharan, K.A. Asraar Ahmed