{"product_id":"transnational-marketing-journal-volume-10-number-1-april-2022","title":"Transnational Marketing Journal Volume 10 - Number 1 April 2022","description":"\u003cp\u003eVol. 10 No. 1 (2022): Special Issue: Post-COVID Marketing Challenges\u003cbr\u003e\nEdited by Katia Iankova and Pedro Longart\u003cbr\u003e\nEditorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances\u003cbr\u003e\nDr Katia Iankova, Dr Pedro Longart\u003cbr\u003e\n1-3\u003cbr\u003e\n PDF\u003cbr\u003e\nSpecial Issue Articles\u003cbr\u003e\nBranding Al Ain as a tourist destination\u003cbr\u003e\nPedro Longart, Katia Iankova\u003cbr\u003e\n5-25\u003cbr\u003e\n PDF\u003cbr\u003e\nImpact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM\u003cbr\u003e\nAreej Algumzi\u003cbr\u003e\n27-38\u003cbr\u003e\nInnovative crisis-response through best human resources practices during COVID-19\u003cbr\u003e\nBharti Pandya, Bistra Boukareva\u003cbr\u003e\n39-60\u003cbr\u003e\nAntecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 pandemic\u003cbr\u003e\nAmaliyah Amaliyah, Aminatus Zakhra\u003cbr\u003e\n61-70\u003cbr\u003e\nThe shifting trend in online buyer's behaviour under the impact of COVID-19 pandemic in Vietnam\u003cbr\u003e\nHa Thu Nguyen, Thuy Dam Luong Hoang, Huy Khanh Nguyen\u003cbr\u003e\n71-86\u003cbr\u003e\nSocial media usage in higher education: Role in marketing and communication during COVID-19\u003cbr\u003e\nAbhishek Shukla, Kamini Bhasin\u003cbr\u003e\n87-101\u003cbr\u003e\nSlave to sachet economy: Socio-cultural insights\u003cbr\u003e\nHernani Manalo, Ma. Riza Manalo\u003cbr\u003e\n103-118\u003cbr\u003e\nRevenue management during the COVIDization of the economy\u003cbr\u003e\nRadko Radev, Veselina Yankova\u003cbr\u003e\n119-138\u003cbr\u003e\nExploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour\u003cbr\u003e\nV.S. Damodharan, K.A. Asraar Ahmed\u003cbr\u003e\n139-153\u003cbr\u003e\nA new perspective of brand equity: the case of pottery craft village collective brand in Vietnam\u003cbr\u003e\nQuang Van Ngo, Dr Ha Thu Thi Vu\u003cbr\u003e\n155-170\u003cbr\u003e\nAntecedents of QR code acceptance during Covid-19: Towards sustainability\u003cbr\u003e\nV.S. Damodharan, K.A. Asraar Ahmed\u003c\/p\u003e","brand":"Katia Iankova","offers":[{"title":"Paperback","offer_id":44420513267873,"sku":"9781111117419","price":57.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/9rpk4z-front-shortedge-384_8b992274-0e45-45a0-8bec-8e93a1d53319.jpg?v=1748287023","url":"https:\/\/bookswholesale.myshopify.com\/products\/transnational-marketing-journal-volume-10-number-1-april-2022","provider":"BooksWholesale","version":"1.0","type":"link"}