Editorial
Pedro Longart and Katia Iankova
201
Reconditioning the Freshman Gene: Can a ÒPositive Visualisation CourseÓ Successfully modify Freshmen StudentsÕ Perceptions of a UniversityÕs Brand Image?
Marilia Kountouridou and Dino Domic
203
Examining the Relationship Between the Level of Cognitive Dissonance Experienced and Customer Satisfaction: A Management and Marketing Perspective
Mehmet _smail Ya_cõ and Onur Ba_ar …zbozkurt
215
Balancing the segmentation and behavioral principles towards acquiring customer insight. Case of household management services and products.
Jozef Bucko, Emil Exenberger and Jana HŽjjov‡
235
The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users
_brahim Halil Efendio_lu and Yakup Durmaz
251
Viability of compensating employees in cryptocurrency Ð An exploratory study
Bharti Pandya and Priya Rao
277
Stimulating Salesperson's Innovative Work Behavior: A Study of Microfinance Institutions in Indonesia
Slamet Ahmadi, Susanti Widhiastuti, and Irfan Helmy
295
Consumers' Online Buying Behaviour during COVID-19 Pandemic Using Structural Equation Modeling
Afzal Hossain, Shahedul Hasan, Sumayya Begum, and Mohammad Amzad Hossain Sarker
311
The Effect of Perceived Benefits of E-Commerce Platforms on Online Purchase Intentions in The Context of the Pandemic Covid-19
BegŸm _ahin and Murat GŸler
335
Mapping Corporate Social Responsibility Research: A Bibliometric analysis
Rameet Kaur Sawhney, Puneeta Goel, and Sachin Bhardwaj
351
Pereira Market Scan: Market Intelligence Framework
Leandro Pereira, JosŽ Santos, Carlos Jer—nimo, Rui Vinhas da Silva, and Nat‡lia Teixeira
375
Stimulating Salesperson's Innovative Work Behavior: A Study of Microfinance Institutions in Indonesia
Slamet Ahmadi, Susanti Widhiastuti, and Irfan Helmy
387
Travel Intentions And Preferences Amid the Covid-19 Pandemic: the Case of Bulgaria
Elka Dogramadjieva
403
Determining Attributes for Discrete Choice Experiments in Consumer Research
Pedro Longart
425
Towards sustainability: The Impact of Environmental Sustainability of Consumer Goods in the Italian Packaging Sector
Lucio Poma, Haya Al Shawwa, Francesco Nicolli, and Valentina Quaglietti