{"product_id":"transnational-marketing-journal-volume-10-number-2-august-2022","title":"Transnational Marketing Journal Volume 10 - Number 2 August 2022","description":"\u003cp\u003eEditorial\u003cbr\u003e\nPedro Longart and Katia Iankova\u003cbr\u003e\n201\u003cbr\u003e\nReconditioning the Freshman Gene: Can a ÒPositive Visualisation CourseÓ Successfully modify Freshmen StudentsÕ Perceptions of a UniversityÕs Brand Image?\u003cbr\u003e\nMarilia Kountouridou and Dino Domic\u003cbr\u003e\n203\u003cbr\u003e\nExamining the Relationship Between the Level of Cognitive Dissonance Experienced and Customer Satisfaction: A Management and Marketing Perspective\u003cbr\u003e\nMehmet _smail Ya_cõ and Onur Ba_ar …zbozkurt\u003cbr\u003e\n215\u003cbr\u003e\nBalancing the segmentation and behavioral principles towards acquiring customer insight. Case of household management services and products.\u003cbr\u003e\nJozef Bucko, Emil Exenberger and Jana HŽjjov‡\u003cbr\u003e\n235\u003cbr\u003e\nThe Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users\u003cbr\u003e\n_brahim Halil Efendio_lu and Yakup Durmaz\u003cbr\u003e\n251\u003cbr\u003e\nViability of compensating employees in cryptocurrency Ð An exploratory study\u003cbr\u003e\nBharti Pandya and Priya Rao\u003cbr\u003e\n277\u003cbr\u003e\nStimulating Salesperson's Innovative Work Behavior: A Study of Microfinance Institutions in Indonesia\u003cbr\u003e\nSlamet Ahmadi, Susanti Widhiastuti, and Irfan Helmy\u003cbr\u003e\n295\u003cbr\u003e\nConsumers' Online Buying Behaviour during COVID-19 Pandemic Using Structural Equation Modeling\u003cbr\u003e\nAfzal Hossain, Shahedul Hasan, Sumayya Begum, and Mohammad Amzad Hossain Sarker\u003cbr\u003e\n311\u003cbr\u003e\nThe Effect of Perceived Benefits of E-Commerce Platforms on Online Purchase Intentions in The Context of the Pandemic Covid-19\u003cbr\u003e\nBegŸm _ahin and Murat GŸler\u003cbr\u003e\n335\u003cbr\u003e\nMapping Corporate Social Responsibility Research: A Bibliometric analysis\u003cbr\u003e\nRameet Kaur Sawhney, Puneeta Goel, and Sachin Bhardwaj\u003cbr\u003e\n351\u003cbr\u003e\nPereira Market Scan: Market Intelligence Framework\u003cbr\u003e\nLeandro Pereira, JosŽ Santos, Carlos Jer—nimo, Rui Vinhas da Silva, and Nat‡lia Teixeira\u003cbr\u003e\n375\u003cbr\u003e\nStimulating Salesperson's Innovative Work Behavior: A Study of Microfinance Institutions in Indonesia\u003cbr\u003e\nSlamet Ahmadi, Susanti Widhiastuti, and Irfan Helmy\u003cbr\u003e\n387\u003cbr\u003e\nTravel Intentions And Preferences Amid the Covid-19 Pandemic: the Case of Bulgaria\u003cbr\u003e\nElka Dogramadjieva\u003cbr\u003e\n403\u003cbr\u003e\nDetermining Attributes for Discrete Choice Experiments in Consumer Research\u003cbr\u003e\nPedro Longart\u003cbr\u003e\n425\u003cbr\u003e\nTowards sustainability: The Impact of Environmental Sustainability of Consumer Goods in the Italian Packaging Sector\u003cbr\u003e\nLucio Poma, Haya Al Shawwa, Francesco Nicolli, and Valentina Quaglietti\u003c\/p\u003e","brand":"Ibrahim Sirkeci","offers":[{"title":"Paperback","offer_id":44420520312993,"sku":"9781111117469","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/n8kmyn-front-shortedge-384_23178fa5-e9f8-4218-affc-3a3e34a600ed.jpg?v=1748287192","url":"https:\/\/bookswholesale.myshopify.com\/products\/transnational-marketing-journal-volume-10-number-2-august-2022","provider":"BooksWholesale","version":"1.0","type":"link"}