{"product_id":"transnational-marketing-journal-volume-8-number-1-may-2020","title":"Transnational Marketing Journal Volume 8 - Number 1 May 2020","description":"\u003cp\u003eTransnational Marketing Journal | Volume 8 - Number 1 | May 2020 | Editorial: Marketing and Consumers in an Era of Disruption Caused by COVID-19 Pandemic by Ibrahim Sirkeci | Customer Orientation, Innovation and the Mediating Role of Crowdsourcing in Organizational Performance by Alpaslan Kelleci and Erdo_an Ta_kõn | Startup Branding: A Case Study of Pegipegi by Tri Wismiarsi, Muchsin Saggaff Shihab, Holila Hatta, Nathalia Tjandra | Factors Influencing Green Purchase Behaviour among Young Consumers in Saudi Arabia by Abdulalem Mohammed, Abdo Homaid and Wail Alaswadi | The Effect of Service Quality on CustomersÕ Satisfaction in Mobile Phone Services in the UAE by Emad Y. Masoud | Optimizing the Marketing Strategies of Qantas Airways and Thai Airways by Iryna Heiets and Varit Prakittachakul | Book reviews\u003c\/p\u003e","brand":"Ibrahim Sirkeci","offers":[{"title":"Paperback","offer_id":44934929907873,"sku":"9781111117150","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/nmy9pv-front-shortedge-384.jpg?v=1748286036","url":"https:\/\/bookswholesale.myshopify.com\/products\/transnational-marketing-journal-volume-8-number-1-may-2020","provider":"BooksWholesale","version":"1.0","type":"link"}