Transnational Marketing Journal Volume 8 - Number 2 October 2020

Transnational Marketing Journal Volume 8 - Number 2 October 2020

Regular price
$43.00
Sale price
$43.00
Regular price
$58.00
Sold out
Unit price
per 
Shipping calculated at checkout.

Special Issue:
Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers
Edited by Lilit Baghdasaryan and Ibrahim Sirkeci
133
Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic
Nevin Karabiyik Yerden
135
ÒWe stay at work for you. You stay at home for us.Ó Does this Covid-19 campaign work for the youth in Asia?
Jappy Fanggidae, Ridolof Batilmurik and Pieter Samadara
161
Spillover effect of COVID19 on the Global Economy
Hasnan Baber
177
Consumption switch at haste: insights from Indian low-income customers for adopting Fintech services due to the pandemic
Soniya Billore and Gautam Billore
197
Health or Death? The Online Purchase Intentions of Consumers during the COVID-19 Pandemic
Resul …ztŸrk
219
The Impact of Anxiety Caused by COVID-19 on Consumer Behaviour
H. Mustafa Paksoy, Yakup Durmaz, Filiz ‚opuro_lu and
B. Dilek …zbezek
243
Impacts of positive images of tourism destination exhibited in a film or TV production on its brand equity: the case of Portuguese consumersÕ perspective
Sara Nunes, Alejandro del Moral Agœndez, Julia Fragoso da
Fonseca and Samiha Chemli
271