Too many business books offer advice in the form of a small piece of a larger puzzle. The message is delivered in the form of a prescriptive tool, or a two by two decision matrix that is promoted as an elixir to what ails your business. Often, itÕs served up in a few clever slides or diagrams that can be presented at the next board meeting.
What is missing with these formulaic pieces is the voice of a trusted business advisor. A voice with a lifetime of business experience
that can recognize the patterns behind what works and what doesn't. A voice that quickly checks to see if you've gathered the appropriate facts and then provides key pieces of advice that connects the dots and sends you off in the right direction. Luckily, that voice exists here. It belongs to Charlie Gruner, the author of ÒTurning Losers into Winners; Dealing with Tough Times and Uncertainty With a Roll Up Your Sleeves Manifesto.Ó