Discover Urban Radio - Unlocked! the new sales book and research tool redefining urban radio. Designed for industry professionals and other professionals in the fields of advertising, marketing, media planning an buying, journalism, consumer products, policy and academia.
Urban Radio - Unlocked! offers new sales insights that better position urban radio for advertising buys. Moreover, these research insights equate to better selling points and more innovative and creative uses of audience and market research data in sales, media planning and buying. Examples are included.
Urban Radio - Unlocked! is the first media research study that delves deeply into the mindset and psyche of the urban radio audience. The results offer new insights that unlock the code behind urban radioÕs timeless appeal and tremendous ratings prowess.
It is Urban Radio - Unlocked!