{"product_id":"value-selling-enterprise-software-a-workshop-for-engaging-with-top-executives","title":"Value Selling Enterprise Software: A Workshop for Engaging with Top Executives","description":"\u003cp\u003eThis is the same book as \"Value Selling Business Solutions\". I changed the title to reflect it's broader application to all business solution projects, but continue to make this title available to those searching for books dealing with enterprise software.\u003c\/p\u003e \n\n\u003cp\u003eBased on actual experience selling $10M business solutions with $25M\/year results, this value selling book is also useful for internally selling projects. Focus is on opening (vs. closing), the problem-solution-value approach\/case study, and creating a value selling organization. \"A quick and enjoyable read that presents the nuts and bolts of value selling in an innovative way.\"\u003c\/p\u003e","brand":"Bob Turek","offers":[{"title":"Paperback","offer_id":44420577820833,"sku":"9781111118794","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1vj2qw-front-shortedge-384_c627c51d-07dd-477d-b4d6-c9babee43e5c.jpg?v=1748291704","url":"https:\/\/bookswholesale.myshopify.com\/products\/value-selling-enterprise-software-a-workshop-for-engaging-with-top-executives","provider":"BooksWholesale","version":"1.0","type":"link"}