In 1999 two young Swedish entrepreneurs had a vision. They announced that they were going to conquer the world of fashion and retail using the latest innovations in internet technology. These were exciting times, the start of the internet revolution - and the development of the first tech bubble.
This is the story of how a company grew rapidly from nothing to a value of $500 million dollars. And yet, they had no consumers and the technology was flawed.
This reader is an excellent guide to learning about business and improving your knowledge of business English.
The history of boo.com is extraordinary, informative and reveals the inner workings of start-ups, finance and business.
They say that history doesn't repeat itself, but it does rhyme. The similarities to today's internet businesses are remarkable.
After each chapter there is a list of key words and phrases for business English.
The language is suitable for CEF Level A2/B1.