{"product_id":"web-true-0-why-the-internet-and-digital-ethnography-hold-the-key-to-answering-the-questions-that-traditional-research-just-cant","title":"Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.","description":"\u003cp\u003eWhether youÕre a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do.\u003c\/p\u003e \n\n\u003cp\u003eAs the cofounders of one of the worldÕs fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture.\u003c\/p\u003e \n\n\u003cp\u003eIn these pages youÕll discover:\u003c\/p\u003e \n\n\u003cp\u003eWhy polls keep getting politics all wrong \u003cbr\u003e\nWhy online shopping isnÕt whatÕs killing mid-tier retail \u003cbr\u003e\nWhy patients doubt doctors more than ever before\u003c\/p\u003e \n\n\u003cp\u003eThrough this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.\u003c\/p\u003e","brand":"BooksWholesale","offers":[{"title":"Paperback","offer_id":44420211376289,"sku":"9781483465203","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/1120\/3233\/files\/1nzv7m25-front-shortedge-384.jpg?v=1717968610","url":"https:\/\/bookswholesale.myshopify.com\/products\/web-true-0-why-the-internet-and-digital-ethnography-hold-the-key-to-answering-the-questions-that-traditional-research-just-cant","provider":"BooksWholesale","version":"1.0","type":"link"}