This essay sheds light on what are advertisements, demystifies the different types of advertisements, reveals the best types of advertisements for companies to leverage, and delineates the benefits of companies leveraging advertisements. Advertisements are often deemed to be paid marketing messages. Advertisements are primarily utilized for the purpose of raising awareness of a companyÕs product offerings and/or service offerings. Advertisements are ubiquitous and pervade every form of media, thereby rendering media a bastion for advertisements. Advertisements are contrived and are designing with the purpose of heightening awareness of a companyÕs product offerings and/or service offerings. By amplifying awareness of a companyÕs product offerings and/or service offerings among the companyÕs target market, it can culminate in the companyÕs sales volume, sales revenue, and profits being amplified post launching the advertisements. Advertisements are artificially devised by companies and often aim to convey the message that a product will be able to assuage the needs or wants of the companyÕs target market. An advertisement can alternatively convey the message that a product will be allow their target market to avail themselves of a more desirable lifestyle. The message that an advertisement aims to convey tacitly or overtly can vary from advertisement to advertisement. Advertisements can also be artificially devised by companies to convey that he message that a service will be able to assuage the needs or wants of the companyÕs target market. Advertisements are not unequivocally not limited to just promoting product offerings since they can also be employed by companies to promote their service offerings. By amplifying awareness of a companyÕs product offerings and/or service offerings among the companyÕs target market, advertisements are able to stimulate sales. A stellar advertisement for instance is an indelible advertisement that features a clever slogan and that is able to entice you to immediately procure the product or summarily procure the service that is promoted in the advertisement. An advertisement is all the more memorable if it features humorous moments and if it is the metaphorical embodiment of creativeness, ingenuity, and novelness. An advertisement should not be lackluster, unremembered, nor humdrum. An advertisement is all the more distinguishable from other advertisement if it is able to eminently pique a prospective customerÕs interest.