This is Curtis Kam's collection of quotable, pithy Rules for performing amazing and memorable magic. Included is his essay on what magicians can learn from Professional Wrestling that argues that it is, indeed, fun to be fooled, and there there's nothing wrong, and a lot right, about waving a magic wand. For good measure, Curtis argues that there are only three ways to present a magic trick, and that being "likeable" is not the most important thing. Yes, this challenges popular notions of taste and propriety, just another lesson learned from the world of wrestling.