The usage of colors has a profound effect on communication. Various colors affect moods, feelings, and emotions. It is a phenomenal communication tool and can be used to influence mood and cause psychological reactions such as the color purple which is romantic. Purple also denotes luxury, royalty, and sophistication. Additionally, gold symbolizes wealth, good health, and success. Whether weÕre a wealthy gold, or a tranquil blue, our color preferences are a key to comprehending our personalities. You are invited to find out what the author has to say about your favorite color, how it affects your feelings, and also, how it brings clarity to who you really are.